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A Flash website created to promote Jaguar's latest sports car The New XK.
In response to the brief, Global Beach delivered an immersive and deeply engaging luxury brand experience, conveying not only the key attributes of the vehicle but also furthering the user along the decision making process.
The core communication values within the site centre on key attributes of the car under the headings of ‘See It’, ‘Feel It’ and ‘Drive It’, each offering beautifully presented interactive content that brings the user closer to the vehicle. Some of the rich content within these areas includes an entirely CGI rendered ‘Style Your Exterior’ section (See), a comprehensive ‘Style Your Interior’ area (Feel) and an exhilarating ‘Performance & Handling’ interactive video piece (Drive) which demonstrates XK’s dynamic driving abilities.
The comprehensive ‘Build and Price’ module allows each user to configure their own unique accessories package as well as customize the look of their XK. The details of the configuration together with the price information are then offered to the user as a single PDF document.
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| Comment About www.jaguarusa.com |
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Marvellous design |
designer
14-07-2006 @ 11:51:07 AM |
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