This Account "The Albion Group" |
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| Location: Boston, MA |
| Occupation: Interactive Art Director |
| Interests: -- |
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| We've taken our corporate goal - promote the organization online - and a familiar (to the point of abuse) execution of a "cork board" design... and transformed it into something engaging and unexpected and fun. The design is busy but purposefully so: it reflects the flat navigational architecture and forces users to explore the site in full, rather than relying on standard nav tools to shortcut to an expected end. In short, it executes the new company tagline "Making the everyday extraordinary" with character and style. |
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